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Email marketing software for sending automated email campaigns

Marketing Suite is an email marketing software platform. It is designed to help businesses and marketers manage and optimize their marketing campaigns effectively.

MarketingSuite

Explore the main features of Marketing Suite

Extensive email designer

Drag-and-drop elements such as banners, product feeds and countdown timers help you create powerful email templates. Satisfied with your design? With the module library you can save self-designed blocks for reuse in future mailings.

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Layered databases

You store customer profiles in a central, layered database. This makes profile enrichment easier than when you work with fixed mailing lists. This way you can easily add data such as 'interests', 'orders' and 'viewed web pages' under customer profiles. Every interaction leads to a more complete customer profile, allowing you to build even more relevant campaigns.

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Follow up manager

With the follow up manager you can easily design automated email campaigns with drag-and-drop elements. You can customize follow up actions on customer interactions such as a click in an email or a viewed web page. This way, every customer receives the right message at the right time.

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Follow up manager

Multi-language templates

You can translate your email templates into multiple languages. We'll make sure each recipient receives your mailings in their preferred language.

Generative AI

You can generate, edit, translate, or change the tone of text inside your email templates using generative AI.

Coupons

You can add unique promotional codes to your email templates for personalized offers. Effortlessly manage campaigns, import coupons via CSV or JSON, and track results in real-time.

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Examples of automated email campaigns

Personalized newsletter

Personalized newsletter

Marketing Suite allows you to enrich your automated email campaigns with advanced targeting and personalization. Make each email more relevant to your audience based on data such as name, location, age, gender, purchase history, website behaviour, and more.

De Telegraaf Webshop integrated personalized newsletters into their email strategy. The result is a 43% increase in clicks. In addition, the average order value was 11% higher with a personalized newsletter. This was just the beginning: their total turnover from email marketing automation has increased tenfold in just two years.

Read more in the whitepaper

Profile enrichment

The potential customer receives a confirmation email and an introductory email. Now that there have been a number of contact moments, the interest phase has been reached and it is time to get to know the customer better so you can start creating more relevant content.

Thanks to new campaigns and the optimization of existing campaigns, Smartphonehoesjes.nl has significantly increased the number of relevant contact moments with customers. This has led to a 200% increase in turnover from email.

Read more in the whitepaper
Profile enrichment
Reactivation

Reactivation

Re-engage contacts who are no longer interacting. Offering unique promotional codes is an effective way to reactivate an inactive contact. Marketing Suite allows you to embed personal coupons into your templates.

As part of their new email strategy, Geisha Fashion decided to send customers a personalized email with a discount code 50 days after their first purchase. This approach resulted in a 15.7% increase in their turnover.

Read more in the whitepaper

Other functionalities

DKIM signing

DKIM signing

We sign your outgoing email messages with DKIM keys to improve deliverability.

Log files

Log files

Easily accessible log files, download or connect via our REST API.

DMARC analyzer

DMARC analyzer

Easily accessible log files, download or connect via our REST API.

Extensive statistics

Extensive statistics

Complete reports on email performance such as clicks, delivery and much more.

Dynamic content

Dynamic content

Conditional content or content blocks based on data from various databases.

Web forms

Website trackers

A powerful way to measure and analyze visitor behavior on your website.

Coupons

Coupons

Add unique promotional codes to your emails to make personal offers.

Language

Multi-language templates

You can translate your email templates into multiple language.

Personalized attachments

Personalized attachments

Personalized attachments or generate custom PDFs.

Web forms

Web forms

Powerful web forms, connected to profiles or follow up actions.

IPs and Blacklists

IPs and Blacklists

We keep track of which IP addresses are on blacklists to ensure that your email continues to be delivered properly.

GDPR

GDPR compliant

At Copernica we are GDPR compliant and your data remains on Dutch servers.

Two factor authentication

Two factor authentication

Extra security through two factor authentication.

Personal demonstration

We are happy to show you how Marketing Suite can improve your email results and schedule an appointment with you for a personal demonstration.

Schedule an online demo
Discover the website tracker

Gather free data from your website!

Quickly set up a website tracker within Copernica, and the data from your website will be automatically logged. Use this data in your automated campaigns to approach your target audience even more personally.

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