What is email marketing

The definition of email marketing

Email marketing is a form of direct marketing in which email is used to send commercial messages to a target group. These messages can have different goals, such as promoting products or services, providing information to customers, inviting them to events and sending newsletters.

The goal of email marketing

The goal of email marketing is often to build and maintain a relationship with (potential) customers, increase brand awareness, generate traffic to websites, generate leads or stimulate direct sales.

How email marketing works

Email marketing uses different techniques and strategies, such as segmenting the target group, personalizing the messages, optimizing the sending times, and measuring the performance and effectiveness of the campaigns. Email marketing can be a powerful tool within the broader marketing strategy of an organization.

Advantages of email marketing

One of the biggest advantages of email marketing is the relatively low cost compared to other marketing channels. Email marketing ensures that companies can reach more customers in a cost-efficient way. In addition, you are in charge of your own database. You can supplement it with new contacts at any time. It is also easy to measure the effectiveness of email marketing campaigns through statistics such as open rates, click-through rates and newsletter subscriptions and unsubscriptions.

How to start with email marketing

Many companies send beautiful and successful email campaigns to reach their customers. Emails have a large reach and many people often prefer an email over an app or SMS. But how do you actually start with email marketing if this is all new to you? Then read a handy step-by-step plan in this article. Do you want to know what Copernica can do for you in the first steps of using email marketing? Then request a demo or try our Marketing Suite for free.