Transactional emails
Email editor
Deliverability
Personalized emails
Large volumes
European data security by design
Automated customer journey
Follow-up manager
Campaigns with immediate results
SMS module
Website trackers
Personalization at scale
Copernica news
White papers
Integrations
Documentation
Trainings
Need more help?
Our team
CareerMonitoring traffic
With website tracking, you can recognize visitors, understand their interests, and automatically respond to their behavior. This helps increase conversions and prevents customers from seeing irrelevant content, such as a newsletter signup page they have already subscribed to.
Get more value from your website traffic by instantly turning visitor behavior into targeted marketing actions.
Copernica’s website tracker is part of our Marketing Suite software and links website behavior to customer profiles in your database. At the same time, it allows you to personalize your website based on existing customer data.
Automation applied instantly
Automatically turn website visits into relevant campaigns. When visitors display specific behavior, you can immediately trigger personalized actions, such as sending a targeted email or activating a follow-up campaign.
By linking website behavior to existing profiles, you can use targeted follow-up actions to reach visitors at exactly the right moment. This increases the likelihood that interest will lead to conversion.
Integrating with external systems
Turn separate systems into one integrated marketing process. By connecting your external systems to Copernica, you can automatically respond to events such as a new order, a viewed product, or a filled shopping cart.
Based on these triggers, you can immediately start follow-up actions, such as storing data in Copernica or sending a relevant email. This saves time and reduces manual work.
Insight into your target group
Gain insight into the behavior and interests of your audience and use this knowledge to improve your marketing. See which pages are visited, which products are popular, and where visitors drop off in the purchase process.
By adding this information to customer profiles, you create a complete view of your customers. The better you understand your audience, the more targeted your communication can be, and the greater your chances of running successful campaigns.
