Website trackers
Optimize customer interaction with smart website trackers
Website trackers provide a powerful way to measure and analyze visitor behavior on your website. With website trackers, you can precisely see how users navigate from an email campaign to your website, and even beyond, during return visits. By monitoring traffic and linking it to existing profiles, you can create targeted follow-up actions and personalized mailings. This enables you to automate relevant campaigns, such as abandoned shopping, cross-sell/up-sell, reactivation, or lead nurturing.
Monitoring traffic
Track all website traffic and link visitors directly to a profile. Whether they arrive via an email or return through another route, the website tracker recognizes the visitor and follows their behavior. This provides valuable insights into the complete visitor journey and allows for targeted actions.
Website personalization
The Copernica website tracker works both ways: on the one hand, you retrieve information from your website and can link it to a profile in your database. On the other hand, you can personalize your website based on data from- Copernica. For example, you don't have to show the newsletter subscription pop-up to customers who are already subscribed to the newsletter.
Automation
Automate campaigns based on the behavior of visitors on your website. Website trackers allow you to automatically trigger personalized actions, such as launching marketing campaigns or updating the visitor's profile.
Integrating with external systems
Easily connect your external system with Copernica using various trigger events, such as order created, product viewed, or product added to cart. Based on the trigger, you can initiate follow-up actions to store the data in Copernica or send a mailing directly.
Insight into your target group
With the website tracker you have insight into who your customers are. Keep track of who visits which pages. Analyse which products are viewed most, which products are left in the shopping cart most often or which age group looks at which products most often. Add the information to the profiles to get a better picture of your customers. The better you understand your customer, the better you can respond to their needs and expectations.
Do you want to learn more?
You can find more information and technical details about the website trackers in our documentation. If you still have any questions, please don't hesitate to contact us.