Flexible Data Structures
Unify and enrich in our customer data platform to power personalized, cross-channel campaigns
Why you should choose Copernica as your data management platform
Customer data is often scattered across multiple systems. CRM, webshop, analytics, and email all
store new information in different places. As a result, you lose oversight, campaign errors occur,
and personalization becomes complicated.
Copernica brings all that data together in one powerful platform. You can easily connect your
systems, store data in a way that fits your organization, and build segments based on current,
reliable information.
This way you stay in control of your customer data, improve the quality of your campaigns, and save time at every step.
Unify all your customer data in one platform
Copernica is the central platform for all your data. Customer profiles, behavioral data, product information, orders, and discount codes come together in a single environment. This allows you to create campaigns that are always based on current and relevant data.
How Copernica integrates seamlessly with any system
Whether you work with a CRM, an e-commerce platform, or custom software, Copernica easily connects with the systems you already use. Information from your webshop, website, and other sources flows automatically into the platform and is immediately available to enrich your campaigns.
Why Copernica has flexible data storage for any business model
With Copernica’s layered database, you can organize data entirely according to your organization’s needs. From simple lists to complex relationships involving multiple brands, products, or shops—every structure fits in our scalable platform and remains easy to manage.
Advanced customer segmentation made easy
All stored data can be used to create target audiences. You can segment based on behavior, preferences, purchases, or any other data point. Dynamic segments ensure that audiences are automatically kept up to date, making campaigns always personal and relevant.
A scalable data platform that grows with you
Copernica grows alongside any organization. The platform supports profiles, segments, and automations without restrictions. Whether for a small segment or a large customer base. Campaigns remain easy to personalize and optimize. Even with millions of records, performance stays stable and reliable. Campaigns run smoothly, regardless of database size or workflow complexity.
A data platform that fits any organization
No organization is the same. That’s why Copernica adapts to your data structure and processes, ensuring you always have a solution that works for your way of organizing and communicating.
Want to know more about how data flows into Copernica? Explore the integration options.
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We are happy to show you how Marketing Suite can improve your email results and schedule an appointment with you for a personal demonstration.
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