Marketing automation
Stronger automation for smarter customer journeys. Personalize deliver messages at exactly the right moment.
Why companies choose Copernica
With Copernica, you’re not limited by standard workflows or basic segmentation. Create unlimited selections, store relational data in one powerful database, and use behavior, preferences, and events to trigger your campaigns. Our clients choose Copernica for its technical flexibility, giving them complete freedom to automate marketing their own way, without limitations.
How to set up automatic customer journeys
With Copernica, you can automate customer journeys that respond directly to behavior and events. This way, every customer receives a personalized message at the right moment, while your organization saves time and communicates more intelligently.
How do automatic follow-ups work for every event
Every event can be the starting point for a new customer journey. Whether someone makes a purchase, opens an email, or remains inactive, Copernica ensures customers automatically enter the right flow. This keeps communication personal and relevant, without the need for manual intervention.
Decide for yourself what happens in your customer journeys
With Copernica, you decide exactly when your customers are approached. For example, you can set it up so that a customer receives an email after a purchase, but receives a text message if they haven't bought anything for a while. Or if your customer makes multiple purchases, they receive a personalized discount code as a thank you for their loyalty. Messages always arrive when you want them to. This way, every customer receives exactly the right message at the right time.
How do you build multi-step journeys
Copernica allows you to build complete customer journeys consisting of multiple steps and branching paths. You can always see how customers move through the journey, enabling targeted optimization. Whether it’s a simple reminder or a long-term campaign, everything remains manageable and transparent.
How are flows made data-driven
Automation works best when it’s based on customer information. Copernica uses behavior, preferences, and external data to make follow-ups personal and relevant. Each flow aligns with the customer’s individual situation.
How Copernica supports real-time and scalable automation
Every follow-up action reacts immediately to the moment an event occurs. Whether it involves tens or millions of customers, automation always remains current and reliable.
Start simple, grow gradually
With Copernica, you can start simply and gradually expand to more complex customer journeys. A flow is set up once and continues to deliver results, while always allowing you the freedom to adjust. Automation grows with your organization’s ambitions.
Why Copernica has proven expertise in marketing automation
For years, Copernica has supported leading organizations in e-commerce, retail, and media with powerful marketing automation. Our technology is reliable, scalable, and proven in practice. Organizations trust Copernica for automation that is flexible and delivers measurable results.
Curious what’s possible with Marketing Automation in the Marketing Suite? Check out these example campaigns.
Our experts help you every step of the way
Many organizations see marketing automation as complex or technical, but with Copernica, you’re never on your own.
Whether you’re just starting out with a simple flow or want to build a complete customer journey, our support team is always ready to think along with you. You can reach us directly by phone, email, or through the built-in support system in the software. Support is included with every license, with no hidden costs. The average response time is less than an hour, so you can quickly move forward.
Request a walkthrough of the software
We are happy to show you how Marketing Suite can improve your email results and schedule an appointment with you for a personal demonstration.
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