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Marketing automation

Smarter automation, stronger connections

Fully customizable campaigns

Copernica enables organizations to design automation flows with full control and precision, aligned to business needs and objectives. From simple follow-ups to multi-step journeys, Marketing Suite allows campaigns to be created, scaled, and refined as strategies evolve. Automation spans multiple touchpoints, including email, SMS, and web, ensuring a consistent and seamless customer experience across channels.

Connected by integration

Automation is only as effective as the systems and data that feed it. Copernica integrates with a wide range of platforms, including CRMs, and e-commerce solutions, ensuring campaigns are always informed by up-to-date customer data. Flexible integration capabilities allow data to flow seamlessly across systems, improving targeting precision and aligning marketing automation with broader organizational strategy.

Personalization, powered by automation

Personalization is what makes automation truly effective. With Marketing Suite, campaigns can be configured to respond to customer behavior and profile data, ensuring communications are relevant and personalized rather than generic. By combining automation and personalization across all relevant channels, organizations achieve higher engagement, stronger conversion, and lasting customer relationships.

Start simple, evolve to powerful campaigns

With Marketing Suite, automation can begin with straightforward campaigns and gradually progress to campaigns fully aligned with an organization’s strategic objectives. This ensures marketing automation delivers measurable impact from day one while remaining adaptable to evolving priorities. Campaigns can grow over time to optimize performance, increase conversion, and drive sustained business results.

Building blocks for success

Want to learn more about how we make this possible? These features are the building blocks of our marketing suite, giving you the tools you need to put your strategy into action.

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