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Automated customer journey
Follow-up manager
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SMS module
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Email editor
Push notifications
Layered database
Testing mailings
REST API/Webhooks
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Web based dashboard
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CareerBuilding blocks for powerful automated email campaigns
With the follow-up manager, a feature in our Marketing Suite software, you can easily design powerful and scalable automated email campaigns using user-friendly drag-and-drop elements. This visual way of working makes it possible to quickly set up a complete marketing automation workflow without technical knowledge.
Triggers for starting automated email campaigns
Automated email campaigns can be started in different ways using smart triggers. Think, for example, of clicking a link, an email impression, or a change in the database. This allows you to respond immediately to changes in customer behavior or profile data.
By setting clear triggers, you ensure that an automated email is always sent at the right moment, without requiring manual actions. This saves time and ensures that your marketing processes run more efficiently. Triggers therefore form the foundation of effective marketing automation and personalized communication with customers.
Decision points for personalized customer communication
With decision points, you can perform specific checks based on customer behavior or available data before a follow-up action is executed. This may include checking order data, purchase history, interests, or viewed webpages.
These decision points make it possible to create personalized email campaigns that automatically adapt to customer behavior. This allows you to determine which path a customer follows within the campaign and which message is most relevant. By setting up campaigns dynamically in this way, you improve the relevance of your communication and increase the likelihood of conversion within your customer journey.
Performing actions within marketing automation workflows
Within a workflow, you can easily define which follow-up action should take place at what moment. For example, you can automatically send an email, schedule a reminder, update a segment, or modify data in the customer profile.
By carefully planning and combining actions, a consistent and personalized experience is created for every customer. This helps you guide customers step by step through the different phases of the customer journey, from first contact to repeat purchase. Automating these processes makes your email marketing strategy more efficient and scalable.
MaxiAxi achieves 705% growth with email marketing automation
MaxiAxi achieved an impressive 705% growth in revenue from email marketing in just four years. This success was achieved by first setting up a stable technical integration and then gradually developing automated email campaigns within their customer journey.
By continuously testing, optimizing, and adding new automations, MaxiAxi managed to use their marketing automation increasingly effectively. The result was steady revenue growth and better utilization of their email channel as an important marketing tool.
Would you like to discover how MaxiAxi approached this and which strategies they applied? Then read the detailed case and get inspired by their approach.
