Email marketing in recruitment: A powerful tool

See how Kracht Recruitment achieves better results with smart automation

Kracht Recruitment connects professionals and organizations in the engineering and construction sectors. Manually matching candidates takes a lot of time, while personal contact remains crucial.

With an automated approach, Kracht Recruitment combines efficiency with personalization. This whitepaper shows how CRM, DMP, and email integrations help reach the right candidates faster, send more relevant communications, and save time, while email interactions boost engagement and results.

Automation delivers significant time savings and better results

Kracht Recruitment reduced acquisition time by 80% in six months.
They earned 50 times their investment back.
Personalized emails keep candidates engaged and increase interaction.

Smart system integrations make emails hyper-relevant

The CRM, DMP, and Copernica ESP are integrated.
Candidates are automatically matched with suitable vacancies.
Data is loaded directly into email templates, so each recipient sees only relevant vacancies, for example within a 50 km radius.

Relevant bulk emails prevent spam issues

Bulk emails are heavily regulated.
Each message must be personal and relevant.
By filtering on field, experience, and application history, messages remain valuable. This increases opens and clicks.

Recruiters gain more time for their core tasks

The matching process became nearly 20% more effective.
Recruiters can focus on placing candidates, which is crucial in a tight labor market with few recruiters.

Technology and human contact reinforce each other

Automation handles the heavy search work.
Recruiters have more time for personal contact.
This creates an approach that is both efficient and human-centered.

Discover how it works

Smart automation allows you to send relevant and personal emails faster,
while giving recruiters time for real conversations.
This whitepaper shows how Kracht Recruitment uses automation to achieve immediate results.

Download the full whitepaper for practical tips and actionable insights.