Easily measure the behavior of website visitors

How to easily measure behaviour on your website

With Copernica’s website tracker, you don’t just track visitor behaviour, you instantly link it to profiles in your database. With the website crawler, you automatically retrieve up-to-date content from your site, such as product names, prices and images. This way, you combine who your customer is with what they’ve viewed, making your campaigns even more relevant.

Monitor traffic and link it directly to individuals

The website tracker logs all traffic on your site and ties it to profiles in your database, even when visitors return via a different route. You can load profile data from Copernica directly onto your website and personalise content in real time. For example, someone already subscribed to your newsletter won’t need to see a subscription pop-up. You can automatically trigger campaigns based on website behaviour: a page view can launch a flow or activate a personalised mailing.

Why combine both?

• More relevance: By combining the tracker and the crawler, your follow-ups and mailings become driven not only by behaviour but also by content. You know what someone viewed, and you know the most current information behind it.

• Personalised journeys: Create customer journeys that respond to behaviour and content context, not just to clicks.

• Efficient and scalable: Everything runs automatically: no manual product-data collection, no static email content, and no fragmented segmentations.

• A richer data platform: Profiles are enriched with page information and content structure, expanding your segmentation options and making your campaigns more effective.