Marketing automation by industry

Explore how marketing automation can help you create relevant communication and build stronger customer relationships within your industry.

Marketing automation for publishers

Publishers use Marketing Suite to turn reader data into relevant and automated communication throughout the reader relationship. News and magazine publishers can personalise newsletters based on interests and reading behaviour, guide free readers towards subscriptions, and automatically respond to moments such as declining engagement or an expiring subscription. Nederlands Dagblad, PXR Media, Reshift Digital, Emerce, Marketingfacts, and Twinkle use Copernica Marketing Suite for newsletters, personalised content, subscription campaigns, and win-back campaigns. Discover marketing automation for publishers

Marketing automation for recruitment

Recruitment organisations use Marketing Suite to automate communication around candidates and clients while keeping room for personal interaction. Organisations can select candidates based on profile, experience, and previous applications, then automatically send relevant vacancies, follow up after applications, and reactivate candidates when a suitable vacancy becomes available. Kracht Recruitment achieved an 80% reduction in time spent on acquisition by automating a large part of its acquisition process. Timing, Sterk in Matches, and Werken in de Regio also use Copernica Marketing Suite for their recruitment communication. Discover marketing automation for recruitment