Home > Solutions > Automate travel marketing, make every journey personal

Automate travel marketing, make every journey personal

From travel inspiration and personalised offers to booking confirmations and post-trip follow-ups: automate your marketing while creating memorable customer experiences

Request a demo

Stay connected throughout the travel journey

Copernica Marketing Suite gives travel and leisure organisations a powerful platform to automate email marketing and customer communication.

Email marketing remains a valuable channel for travel and leisure organisations, particularly when travellers take time to compare destinations and plan their next holiday. According to Unbounce's travel & hospitality conversion benchmark, email achieved the highest conversion rate for travel and hospitality landing pages: 10.8%, compared with 6.3% for paid search.

  • Personalise travel offers: Destinations, accommodation and activities can be recommended based on customer preferences and booking history.
  • Seasonal campaigns: Relevant audiences can receive early-booking offers, summer or winter holidays offers and last-minute deals.
  • Re-engaging previous customers: Automated follow-up campaigns help organisations reconnect with previous travellers and encourage repeat bookings.
  • Automated customer journeys: Relevant messages can be triggered based on customer behaviour and interactions throughout the travel planning process and after a trip.

Advanced features for effective email marketing

Copernica Marketing Suite combines advanced email marketing capabilities with flexible data management and integrations, allowing organisations to adapt the platform to their needs.

  • Open API: It allows existing booking and CRM systems to be connected, enabling customer data, booking history and travel preferences to be used for targeted email campaigns.
  • Customisable database: Flexible fields make it easy to organise customer data, such as preferred destinations and previous bookings, for precise segmentation.
  • Website tracking: Website and search behaviour can be used to enrich customer profiles with insights into preferred destinations, travel budgets or travel preferences
  • No contact limit: Travel companies can maintain large customer databases without a licence-imposed contact limit.
  • Dutch support and data storage: Customer data is stored in the Netherlands, with local support available for technical questions and assistance.
  • Email deliverability: Copernica's tools and expertise help improve the chances of travel offers and important updates reaching customers' inboxes.
  • Multilingual campaigns: The translation tool makes it easier to create campaigns for international travellers in multiple languages.

Trusted by travel & leisure organisations

Travel organizations such as Voordeeluitjes, Oad, and Solmar use Copernica Marketing Suite to support their marketing activities. Automated campaigns help organisations stay connected with travellers, respond to changing interests and encourage repeat bookings without increasing manual work.

For more inspiration, the Mailmeisters whitepaper features ViaLuxury as an example and explores practical marketing automations that help travel companies improve campaign performance and save time.

Get in touch with us

Experience it yourself

Turn customer data into personalized campaigns that drive engagement, conversions, and customer loyalty. With powerful email marketing and automation, you can create seamless customer journeys.

Commercial team

Meet our team of experts

In a 30-minute demo, one of our specialists will show you how our platform can support your goals, wishes, and business needs.

Request a demo