Marketing automation for news and magazine publishers
Copernica Marketing Suite is a powerful platform for publishers that want to use reader data for relevant, automated communication. Turning newsletter sign-ups into subscriptions, keeping readers engaged and re-engaging inactive readers starts with insight into their interests, reading behaviour and subscription status.
With the platform, publishers personalise newsletters based on interests and reading behaviour, guide free readers towards trial or paid subscriptions, and automatically respond to key moments such as an expiring subscription or declining engagement.
Nederlands Dagblad, PXR Media, Reshift Digital, Emerce, Marketingfacts and Twinkle use Copernica Marketing Suite for daily newsletters, personalised content, subscription campaigns and win-back campaigns. One platform for communication throughout the entire reader relationship.
Insights that help both editorial and commercial teams
Copernica Marketing Suite shows what works: which content gets read the most, which newsletters perform best, and at what point readers drop off or convert to a paid subscription. These insights don't just feed the next campaign, but they also give editorial teams concrete input on what their readers actually value. One source of reader data, useful across the entire organization.
European marketing technology that integrates with existing systems
Copernica Marketing Suite integrates with the systems publishers already use. CMS, CRM and subscription systems, webshops and proprietary databases can remain connected through integrations and APIs, while marketing teams use the available customer data centrally for communication.
The platform runs on European infrastructure. This gives publishers a flexible marketing environment and control over their reader data, without relying on American cloud platforms.
“Full digital sovereignty is a strong advantage. It is good to have a partner like Copernica that consciously chooses this approach.” — Nederlands Dagblad